Леруа Мерлен Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Леруа Мерлен’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Леруа Мерлен.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Леруа Мерлен

App Name : Леруа Мерлен


Леруа Мерлен-SocialPeta

OS : iOS

Network : Facebook,Google Ads(Admob),Instagram

Developer : Leroy Merlin

Publisher : Electrical: Circuit Color,PaintCalc -Industrial Painting,Wood Cutting and Cutting for Carpenters,Car Driver 2 (Hard Parking),Battery Charger Alarm,마음한줄 - 명언, 영화 속 명대사, 좋은 글귀,Строительный калькулятор,Signal Generator

Total creative ads during the time period : 179

Duration : 429

Popularity : 15,149

2. Леруа Мерлен’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Леруа Мерлен in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Леруа Мерлен in the recent period. As of 2020-09-05, among the Леруа Мерлен‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 27.27%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 72.73%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Леруа Мерлен’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 51.35%,

Instagram’s proportion is 48.65%,

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In the date of 2020-09-05, Леруа Мерлен‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Леруа Мерлен

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Леруа Мерлен. We can see some advertising trends.

Top 1 Ad Creative of Леруа Мерлен

Ad Details :

Headline :Вдохновляйтесь идеями от Леруа Мерлен!

Text :Предложение от Леруа Мерлен в Москве: DIY решения своими руками – спешите купить по низким ценам в интернет-магазине Москвы.

Top 2 Ad Creative of Леруа Мерлен

Ad Details :

Headline :Закажите удобную систему хранения

Text :

Top 3 Ad Creative of Леруа Мерлен

Ad Details :

Headline :Закажите комплексный проект ванной комнаты

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 49 29 29
Popularity 146 141 141
Dimensions 1800 x 1800 400 x 224 400 x 224
Creative Type Image Video Video
Network Facebook Facebook Facebook
Related Ads 2 1 1
Countries Russia Russia Russia
Language Russian Russian Russian

Through the above analysis, we can see that the most effective channel for Леруа Мерлен in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Леруа Мерлен’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Леруа Мерлен, you can click the app name below to view related reports.