МТС Music Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the МТС Music’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps МТС Music.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of МТС Music

App Name : МТС Music


МТС Music-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : Mobile TeleSystems Public Joint Stock Company

Publisher : MP3 Cutter - Cut Music Maker and Audio/MP3 Trimmer,SoundTube Free Music Player,Electro Drum Pads 24,DJ, Remix, Nonstop Music,听名著学英语-听力口语阅读趣味学习,英语口语-美式口语教程,Buenas Noches 3 - Canciones de cuna para niños,Drum Looper - Dubstep,Video Editor with Music Star,Hotspot Utility

Total creative ads during the time period : 17,766

Duration : 654

Popularity : 65,561

2. МТС Music’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser МТС Music in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of МТС Music in the recent period. As of 2020-09-06, among the МТС Music‘s ad creative, the Html category’s proportion is 100.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, МТС Music’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, МТС Music‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of МТС Music

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of МТС Music. We can see some advertising trends.

Top 1 Ad Creative of МТС Music

Ad Details :

Headline :МТС Music

Text :Скачай приложение «МТС Music», слушай любимые треки и получай 30 дней музыки в подарок!

Top 2 Ad Creative of МТС Music

Ad Details :

Headline :MTC Music 60 ₽/мес 18+

Text :МТС Music Море треков 18+

Top 3 Ad Creative of МТС Music

Ad Details :

Headline :MTC Music 60 ₽/мес 18+

Text :Топ-треки в МТС Music 18+

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 38 29 10
Popularity 193 107 72
Dimensions 796 x 415 854 x 480 1280 x 720
Creative Type Image Video Video
Network Audience Network Google Ads(Admob) Google Ads(Admob)
Related Ads 1 2 1
Countries Russia Russia Bulgaria
Language Russian Russian NA

Through the above analysis, we can see that the most effective channel for МТС Music in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free МТС Music’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to МТС Music, you can click the app name below to view related reports.