Самокат Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Самокат’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Самокат.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Самокат

App Name : Самокат

Logo

Самокат-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : RSA Ltd

Publisher : Fotor - Photo Editor & Collage,TopBuzz: Notícias,Vídeos, GIFs,OLX Clasificados

Total creative ads during the time period : 1,322

Duration : 223

Popularity : 137,087

2. Самокат’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Самокат in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Самокат in the recent period. As of 2020-09-07, among the Самокат‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 25.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 75.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Самокат’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 90.21%,

Facebook’s proportion is 9.79%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Самокат‘s network with the most ads is Facebook and its proportion is 75.0%.

3. Top 3 Ad Creative Analysis of Самокат

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Самокат. We can see some advertising trends.

Top 1 Ad Creative of Самокат

Ad Details :

Headline :🔥 Скидка сейчас 200 ₽ на первый заказ 🔥

Text :‎Самокат — это замена магазину у дома. Мы доставляем продукты за 15-30 мин, в зависимости от вашего адреса. У нас нет минимальной суммы заказа — можно покупать хоть к....

Top 2 Ad Creative of Самокат

Ad Details :

Headline :🔥 Скидка сейчас 200 ₽ на первый заказ 🔥

Text :‎Самокат — это замена магазину у дома. Мы доставляем продукты за 15-30 мин, в зависимости от вашего адреса. У нас нет минимальной суммы заказа — можно покупать хоть к....

Top 3 Ad Creative of Самокат

Ad Details :

Headline :🔥 Скидка сейчас 200 ₽ на первый заказ 🔥

Text :‎Самокат — это замена магазину у дома. Мы доставляем продукты за 15-30 мин, в зависимости от вашего адреса. У нас нет минимальной суммы заказа — можно покупать хоть к....

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 128 128 128
Popularity 907 906 905
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Audience Network Instagram Facebook
Related Ads 1 1 1
Countries Russia Russia Russia
Language Russian Russian Russian

Through the above analysis, we can see that the most effective channel for Самокат in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free Самокат’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Самокат, you can click the app name below to view related reports.