Фонтанка Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Фонтанка’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Фонтанка.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Фонтанка

App Name : Фонтанка

Logo

Фонтанка-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : AZHUR-MEDIA, AO

Publisher :

Total creative ads during the time period : 25

Duration : 106

Popularity : 1,726

2. Фонтанка’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Фонтанка in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Фонтанка in the recent period. As of 2020-09-07, among the Фонтанка‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Фонтанка’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Instagram’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Фонтанка‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Фонтанка

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Фонтанка. We can see some advertising trends.

Top 1 Ad Creative of Фонтанка

Ad Details :

Headline :В ГК «ПСК» рассчитали платежи по субсидированной ипотеке

Text :Приобрести апартаменты можно по программе субсидированной ипотеки, где платежи в первый год будут ниже, чем в остальной период. В ГК «ПСК» рассчитали платежи по су....

Top 2 Ad Creative of Фонтанка

Ad Details :

Headline :В ГК «ПСК» ответили на самые частые вопросы о льготной ипотеке

Text :Число выданных ипотечных кредитов в мае выросло на 21% в сравнении с маем прошлого года. При этом 95% кредитов оформлены по льготной ипотеке (по данным ДОМ.РФ). Специал....

Top 3 Ad Creative of Фонтанка

Ad Details :

Headline :В ГК «ПСК» рассчитали платежи по субсидированной ипотеке

Text :Приобрести апартаменты можно по программе субсидированной ипотеки, где платежи в первый год будут ниже, чем в остальной период. В ГК «ПСК» рассчитали платежи по су....

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 15 15 15
Popularity 86 85 85
Dimensions 1200 x 680 623 x 413 1200 x 680
Creative Type Image Image Image
Network Messenger Messenger Facebook
Related Ads 1 1 1
Countries Russia Russia Russia
Language Russian Russian Russian

Through the above analysis, we can see that the most effective channel for Фонтанка in recent advertising is Messenger, and the main creative type is Image.

In conclusion: The above is a free Фонтанка’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Фонтанка, you can click the app name below to view related reports.