Яндекс Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Яндекс’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Яндекс.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Яндекс

App Name : Яндекс

Logo

Яндекс-SocialPeta

OS : iOS

Network : Google Ads(Admob),YouTube,UnityAds

Developer : Yandex LLC

Publisher : SoundTube Free Music Player,Dream Talk Recorder,싸이메라,Fax Pro : Send Fax From Iphone,英语口语-美式口语教程,Wifi password free,MP3 Cutter - Cut Music Maker and Audio/MP3 Trimmer,字體預覽工具,ATH Airport,Chinese Chess / Co Tuong

Total creative ads during the time period : 360,673

Duration : 1,243

Popularity : 7,341,130

2. Яндекс’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Яндекс in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Яндекс in the recent period. As of 2020-09-07, among the Яндекс‘s ad creative, the Html category’s proportion is 30.0%, Video category’s proportion is 66.67%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 3.33%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Яндекс’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

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’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Яндекс‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Яндекс

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Яндекс. We can see some advertising trends.

Top 1 Ad Creative of Яндекс

Ad Details :

Headline :Всё в одном приложении 0+

Text :Мобильный Яндекс. 0+

Top 2 Ad Creative of Яндекс

Ad Details :

Headline :Любимые каналы. 0+

Text :Любимые передачи. 0+

Top 3 Ad Creative of Яндекс

Ad Details :

Headline :Всё в одном приложении. 0+

Text :В приложении Яндекс всё нужное на одном экране: Алиса, поиск, главные новости и другое. 0+

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 364 319 225
Popularity 756 713 699
Dimensions 720 x 720 720 x 720 240 x 100
Creative Type Video Video Image
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 29 10 4
Countries Russia Japan,Germany,Korea,France Russia
Language Russian Russian Russian

Through the above analysis, we can see that the most effective channel for Яндекс in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Яндекс’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Яндекс, you can click the app name below to view related reports.