Яндекс.Музыка Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Яндекс.Музыка’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Яндекс.Музыка.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Яндекс.Музыка
App Name : Яндекс.Музыка
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Yandex LLC
Publisher : Buraco Canastra Online,a MP3 2 Ringtone Free,iRemix Free - Portable DJ Music Editor & Remixer,汇声绘影-照片制作音乐电子相册微视频,Cell Trap Multiplayer,SoundTube Free Music Player,2048 Supreme,Drum Looper - Dubstep,رشفة لعبة كلمات متقاطعة - وصلة
Total creative ads during the time period : 43,075
Duration : 2,003
Popularity : 455,874
2. Яндекс.Музыка’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Яндекс.Музыка in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Яндекс.Музыка in the recent period. As of 2020-09-07, among the Яндекс.Музыка‘s ad creative, the Html category’s proportion is 83.33%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 16.67%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Яндекс.Музыка’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 99.57%,
YouTube’s proportion is 0.43%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Яндекс.Музыка‘s network with the most ads is Google Ads(Admob) and its proportion is 87.5%.
3. Top 3 Ad Creative Analysis of Яндекс.Музыка
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Яндекс.Музыка. We can see some advertising trends.
Top 1 Ad Creative of Яндекс.Музыка
Ad Details ：
Headline ：Попробовать месяц бесплатно
Text ：Discover what's new and amazing in Yandex Music! ❶ Tens of millions of tracks ❷ Curated selections for any occasion ❸ Hot new albums and singles ❹ New personalized recommendations daily ❺ HQ sound ❻ Create and share playlists of your favorite tracks ❼ Play music with or without an inte...
Top 2 Ad Creative of Яндекс.Музыка
Ad Details ：
Headline ：Высокое качество звука 0+
Text ：Распознавание музыки 0+
Top 3 Ad Creative of Яндекс.Музыка
Ad Details ：
Headline ：Музыка без интернета 0+
Text ：Слушайте в офлайн-режиме любимых исполнителей 0+
Basic Info of Top 3 Ad Creative
|Dimensions||1081 x 1921||640 x 360||640 x 334|
|Network||Google Ads(Admob)||Google Ads(Admob)|
Through the above analysis, we can see that the most effective channel for Яндекс.Музыка in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Яндекс.Музыка’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Яндекс.Музыка, you can click the app name below to view related reports.