ぐるなび Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the ぐるなび’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ぐるなび.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of ぐるなび

App Name : ぐるなび

Logo

ぐるなび-SocialPeta

OS : iOS

Network : Yahoo! Japan,Google Ads(Admob),Facebook

Developer : Gurunavi, Inc.

Publisher : 蛇蛇大作战2:经典小怪兽虫虫大作战,芭比公主的晚宴装 - 公主弟弟妹妹舞会 沙龙女孩免费美容换装化妆游戏,Drift Mania Championship,Gas Station: Car Parking Sim,手机铃声管家 - 酷炫好音色彩铃·免费高品质苹果手机铃声大全,好用的铃声设置助手,积木世界:免费中文版沙盒像素游戏中心2(MC乐高正版多玩积木盒子),MagnoJuegos 5-EN-1,Buraco Mano a Mano

Total creative ads during the time period : 1,263

Duration : 748

Popularity : 85,225

2. ぐるなび’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser ぐるなび in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of ぐるなび in the recent period. As of 2020-09-07, among the ぐるなび‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, ぐるなび’s the proportion of networks impressions are placed like this:

Yahoo! Japan’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, ぐるなび‘s network with the most ads is Yahoo! Japan and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of ぐるなび

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ぐるなび. We can see some advertising trends.

Top 1 Ad Creative of ぐるなび

Ad Details :

Headline :話題の居酒屋深夜食堂ワタリドリ国際通り近くで大人気

Text :

Top 2 Ad Creative of ぐるなび

Ad Details :

Headline :GREEN ASIA TOKYO

Text :【ネット予約で楽天スーパーポイントが貯まる】GREEN ASIA TOKYO ヴィーナスフォート店(お台場/タイ料理)の店舗情報をご紹介。お店のウリキーワード:本格エスニック料理など。ぐるなびなら店舗の詳細なメニューの情報や...

Top 3 Ad Creative of ぐるなび

Ad Details :

Headline :GREEN ASIA TOKYO

Text :【ネット予約で楽天スーパーポイントが貯まる】GREEN ASIA TOKYO ヴィーナスフォート店(お台場/タイ料理)の店舗情報をご紹介。お店のウリキーワード:本格エスニック料理など。ぐるなびなら店舗の詳細なメニューの情報や...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 303 169 169
Popularity 999 983 983
Dimensions 750 x 424 720 x 376 750 x 392
Creative Type Image Image Image
Network Facebook Instagram Messenger
Related Ads 1 1 1
Countries Japan United States United States
Language Japanese Japanese Japanese

Through the above analysis, we can see that the most effective channel for ぐるなび in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free ぐるなび’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to ぐるなび, you can click the app name below to view related reports.