ホットペッパービューティーコスメ Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the ホットペッパービューティーコスメ’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ホットペッパービューティーコスメ.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of ホットペッパービューティーコスメ

App Name : ホットペッパービューティーコスメ

Logo

ホットペッパービューティーコスメ-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : Recruit Co.,Ltd.

Publisher : OLX Clasificados,拼立得 - 美圖拼圖相機

Total creative ads during the time period : 631

Duration : 363

Popularity : 112,397

2. ホットペッパービューティーコスメ’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser ホットペッパービューティーコスメ in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of ホットペッパービューティーコスメ in the recent period. As of 2020-09-07, among the ホットペッパービューティーコスメ‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 42.86%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 57.14%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, ホットペッパービューティーコスメ’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 45.73%,

Instagram’s proportion is 28.01%,

Messenger’s proportion is 17.75%,

Audience Network’s proportion is 8.51%,

’s proportion is .

In the date of 2020-09-07, ホットペッパービューティーコスメ‘s network with the most ads is Facebook and its proportion is 27.62%.

3. Top 3 Ad Creative Analysis of ホットペッパービューティーコスメ

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ホットペッパービューティーコスメ. We can see some advertising trends.

Top 1 Ad Creative of ホットペッパービューティーコスメ

Ad Details :

Headline :ホットペッパービューティーコスメ

Text :

Top 2 Ad Creative of ホットペッパービューティーコスメ

Ad Details :

Headline :ホットペッパービューティーコスメ

Text :Connecting to the iTunes Store.

Top 3 Ad Creative of ホットペッパービューティーコスメ

Ad Details :

Headline :ホットペッパービューティーコスメ

Text :Connecting to the iTunes Store.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 138 138 138
Popularity 959 958 948
Dimensions 400 x 400 1080 x 1080 1080 x 1080
Creative Type Video Image Image
Network Facebook Facebook Audience Network
Related Ads 1 1 1
Countries Japan Japan Japan
Language Japanese English English

Through the above analysis, we can see that the most effective channel for ホットペッパービューティーコスメ in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free ホットペッパービューティーコスメ’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to ホットペッパービューティーコスメ, you can click the app name below to view related reports.