マイナポイント Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the マイナポイント’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps マイナポイント.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of マイナポイント

App Name : マイナポイント

Logo

マイナポイント-SocialPeta

OS : iOS

Network : Yahoo! Japan,Facebook,Instagram

Developer : Ministry of Internal Affairs and Communications Local Administration Bureau.

Publisher :

Total creative ads during the time period : 27

Duration : 119

Popularity : 2,504

2. マイナポイント’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser マイナポイント in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of マイナポイント in the recent period. As of 2020-09-07, among the マイナポイント‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 66.67%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 33.33%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, マイナポイント’s the proportion of networks impressions are placed like this:

SmartNews(スマートニュース)’s proportion is 92.19%,

Facebook’s proportion is 3.91%,

Instagram’s proportion is 3.91%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, マイナポイント‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of マイナポイント

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of マイナポイント. We can see some advertising trends.

Top 1 Ad Creative of マイナポイント

Ad Details :

Headline :au PAY/au PAY カード×マイナポイントキャンペーン

Text :マイナポイントは上限5,000円+マイナポイントキャンペーンは上限1,000円の合計上限6,000円相当をauPAY残高に付与!

Top 2 Ad Creative of マイナポイント

Ad Details :

Headline :マイナンバーカード

Text :暮らしをベンリに、行政をスマートに。マイナポイントの予約でお得なポイント貰えます

Top 3 Ad Creative of マイナポイント

Ad Details :

Headline :上限5,000円分が貰える

Text :マイナポイントの予約でキャッシュレスで使える上限5,000円分のポイントが貰えます

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 52 28 28
Popularity 232 145 140
Dimensions 1200 x 628 1200 x 628 1200 x 628
Creative Type Image Image Image
Network SmartNews(スマートニュース) Yahoo! Japan Yahoo! Japan
Related Ads 2 1 1
Countries Japan Japan Japan
Language Japanese Japanese Japanese

Through the above analysis, we can see that the most effective channel for マイナポイント in recent advertising is SmartNews(スマートニュース), and the main creative type is Image.

In conclusion: The above is a free マイナポイント’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to マイナポイント, you can click the app name below to view related reports.