丁香妈妈 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 丁香妈妈’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 丁香妈妈.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 丁香妈妈

App Name : 丁香妈妈

Logo

丁香妈妈-SocialPeta

OS : Android

Network : 头条穿山甲,腾讯社交广告(广点通),优酷

Developer : 观澜网络(杭州)有限公司

Publisher : 刘兰芳经典评书大全,极速清理大师,PPTV聚力视频,糗事百科

Total creative ads during the time period : 46

Duration : 64

Popularity : 2,470

2. 丁香妈妈’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 丁香妈妈 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 丁香妈妈 in the recent period. As of 2020-09-01, among the 丁香妈妈‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-01, 丁香妈妈’s the proportion of networks impressions are placed like this:

头条穿山甲’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-01, 丁香妈妈‘s network with the most ads is 头条穿山甲 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 丁香妈妈

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 丁香妈妈. We can see some advertising trends.

Top 1 Ad Creative of 丁香妈妈

Ad Details :

Headline :上丁香妈妈App 里面的孕期知识都很齐全哦~

Text :上丁香妈妈App 里面的孕期知识都很齐全哦~

Top 2 Ad Creative of 丁香妈妈

Ad Details :

Headline :100道辅食,每天不重样!

Text :天热了辅食这么做,宝宝胃口好,长个快~

Top 3 Ad Creative of 丁香妈妈

Ad Details :

Headline :准妈妈看过来

Text :女人坐月子期间,5件事情,做了后悔!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 25 7 7
Popularity 122 64 64
Dimensions 690 x 388 1280 x 720 1280 x 720
Creative Type Image Image Image
Network 头条穿山甲 腾讯社交广告(广点通)
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 丁香妈妈 in recent advertising is 头条穿山甲, and the main creative type is Image.

In conclusion: The above is a free 丁香妈妈’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 丁香妈妈, you can click the app name below to view related reports.