他趣 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 他趣’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 他趣.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 他趣

App Name : 他趣

Logo

他趣-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),头条穿山甲,今日头条

Developer : 厦门海豹他趣信息技术股份有限公司

Publisher : 扎堆小说,触宝电话,追读小说,即阅免费小说,鲁大师安卓版,恋爱球球,懂球帝 - 足球迷神器(足球、直播、体育、足彩、足球比分),开心跳一跳

Total creative ads during the time period : 169

Duration : 1,245

Popularity : 8,316

2. 他趣’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 他趣 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 他趣 in the recent period. As of 2020-08-27, among the 他趣‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-27, 他趣’s the proportion of networks impressions are placed like this:

今日头条’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-27, 他趣‘s network with the most ads is 今日头条 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 他趣

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 他趣. We can see some advertising trends.

Top 1 Ad Creative of 他趣

Ad Details :

Headline :睡不着,打开他趣,聊个本区喜欢的

Text :睡不着,打开他趣,聊个本区喜欢的

Top 2 Ad Creative of 他趣

Ad Details :

Headline :下班在家没人陪?来他趣看看。超多美女在线直播,已婚男士勿入

Text :下班在家没人陪?来他趣看看。超多美女在线直播,已婚男士勿入

Top 3 Ad Creative of 他趣

Ad Details :

Headline :长相普通的姐妹在他趣上赚翻了,聊一句赚一笔,有这种好事!

Text :长相普通的姐妹在他趣上赚翻了,聊一句赚一笔,有这种好事!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 11 11 7
Popularity 74 74 64
Dimensions 456 x 300 640 x 360 1280 x 720
Creative Type Image Image Image
Network 头条穿山甲 腾讯社交广告(广点通) 头条穿山甲
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 他趣 in recent advertising is 头条穿山甲, and the main creative type is Image.

In conclusion: The above is a free 他趣’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 他趣, you can click the app name below to view related reports.