企鹅电竞 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 企鹅电竞’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 企鹅电竞.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 企鹅电竞

App Name : 企鹅电竞

Logo

企鹅电竞-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),今日头条,网易新闻

Developer : 腾讯公司

Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,触宝电话,东方头条,周公解梦,糗事百科

Total creative ads during the time period : 539

Duration : 1,133

Popularity : 18,933

2. 企鹅电竞’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 企鹅电竞 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 企鹅电竞 in the recent period. As of 2020-09-06, among the 企鹅电竞‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, 企鹅电竞’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, 企鹅电竞‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 企鹅电竞

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 企鹅电竞. We can see some advertising trends.

Top 1 Ad Creative of 企鹅电竞

Ad Details :

Headline :看KPL来企鹅电竞,发弹幕赢手机,做任务抽Q币

Text :

Top 2 Ad Creative of 企鹅电竞

Ad Details :

Headline :来企鹅电竞看CFML助威喜爱战队,看比赛领游戏限定挂件道具!

Text :

Top 3 Ad Creative of 企鹅电竞

Ad Details :

Headline :看KPL来企鹅电竞,发弹幕赢手机,做任务抽Q币!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 137 106 105
Popularity 922 781 766
Dimensions 1280 x 720 1280 x 720 1280 x 720
Creative Type Image Image Image
Network 头条穿山甲 头条穿山甲 头条穿山甲
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 企鹅电竞 in recent advertising is 头条穿山甲, and the main creative type is Image.

In conclusion: The above is a free 企鹅电竞’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 企鹅电竞, you can click the app name below to view related reports.