冰雪传奇 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 冰雪传奇’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 冰雪传奇.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 冰雪传奇

App Name : 冰雪传奇

Logo

冰雪传奇-SocialPeta

OS : Android

Network : 百度,好看视频,UC头条

Developer :

Publisher : 百度,土豆视频,UC头条,好看视频,IQIYI,百度浏览器,百度

Total creative ads during the time period : 740

Duration : 413

Popularity : 58,669

2. 冰雪传奇’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 冰雪传奇 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 冰雪传奇 in the recent period. As of 2020-08-11, among the 冰雪传奇‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 66.67%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 33.33%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-11, 冰雪传奇’s the proportion of networks impressions are placed like this:

百度’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-11, 冰雪传奇‘s network with the most ads is 百度 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 冰雪传奇

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 冰雪传奇. We can see some advertising trends.

Top 1 Ad Creative of 冰雪传奇

Ad Details :

Headline :刀刀割草刀刀爆,这爆率,这才是真传奇好吗!

Text :

Top 2 Ad Creative of 冰雪传奇

Ad Details :

Headline :刀刀割草刀刀爆,这爆率,这才是真传奇好吗!

Text :

Top 3 Ad Creative of 冰雪传奇

Ad Details :

Headline :玩的就是刀刀切割,刀刀加速,3分钟500级,半小时快速成型!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 165 165 98
Popularity 973 972 724
Dimensions 1280 x 720 1280 x 720 1140 x 640
Creative Type Video Video Image
Network 百度 百度
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 冰雪传奇 in recent advertising is 百度, and the main creative type is Video.

In conclusion: The above is a free 冰雪传奇’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 冰雪传奇, you can click the app name below to view related reports.