凯叔讲故事 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 凯叔讲故事’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 凯叔讲故事.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 凯叔讲故事

App Name : 凯叔讲故事

Logo

凯叔讲故事-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),今日头条,趣头条

Developer : 北京凯声文化传媒有限责任公司

Publisher : tcs,天天快报-年度成长最快的个性阅读智能推荐资讯软件,猎豹清理大师,汉语词典,康熙字典,szhrd,即阅免费小说,猎豹安全大师

Total creative ads during the time period : 378

Duration : 1,106

Popularity : 18,759

2. 凯叔讲故事’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 凯叔讲故事 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 凯叔讲故事 in the recent period. As of 2020-09-01, among the 凯叔讲故事‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-01, 凯叔讲故事’s the proportion of networks impressions are placed like this:

快手’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-01, 凯叔讲故事‘s network with the most ads is 快手 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 凯叔讲故事

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 凯叔讲故事. We can see some advertising trends.

Top 1 Ad Creative of 凯叔讲故事

Ad Details :

Headline :宝宝晚上不爱睡觉?下个”凯叔“给孩子听,分分钟秒睡

Text :

Top 2 Ad Creative of 凯叔讲故事

Ad Details :

Headline :凯叔讲故事

Text :宝宝晚上不爱睡觉?给他听这个,超多睡前故事,分分钟入睡~

Top 3 Ad Creative of 凯叔讲故事

Ad Details :

Headline :给孩子讲的故事都听腻了!不如用这个,故事超全,家长更省心

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 71 44 48
Popularity 206 169 146
Dimensions 640 x 300 1280 x 720 1280 x 720
Creative Type Image Image Video
Network UC头条 腾讯社交广告(广点通) 今日头条
Related Ads 2 2 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 凯叔讲故事 in recent advertising is UC头条, and the main creative type is Image.

In conclusion: The above is a free 凯叔讲故事’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 凯叔讲故事, you can click the app name below to view related reports.