刀剑大乱斗 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 刀剑大乱斗’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 刀剑大乱斗.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 刀剑大乱斗

App Name : 刀剑大乱斗

Logo

刀剑大乱斗-SocialPeta

OS : iOS

Network : 腾讯社交广告(广点通),网易新闻,一点资讯

Developer : xiao lei Xiong

Publisher : 腾讯新闻,天天快报 - 腾讯兴趣阅读平台

Total creative ads during the time period : 1,456

Duration : 369

Popularity : 178,823

2. 刀剑大乱斗’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 刀剑大乱斗 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 刀剑大乱斗 in the recent period. As of 2020-08-19, among the 刀剑大乱斗‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 75.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 25.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-19, 刀剑大乱斗’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 47.73%,

网易新闻’s proportion is 4.54%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-19, 刀剑大乱斗‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 43.75%.

3. Top 3 Ad Creative Analysis of 刀剑大乱斗

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 刀剑大乱斗. We can see some advertising trends.

Top 1 Ad Creative of 刀剑大乱斗

Ad Details :

Headline :开局一把刀,段位靠你的操作!

Text :

Top 2 Ad Creative of 刀剑大乱斗

Ad Details :

Headline :开局一把刀,段位靠你的操作!

Text :

Top 3 Ad Creative of 刀剑大乱斗

Ad Details :

Headline :超魔性又简单的小游戏

Text :不花一分钱,SSS级皮肤,登录即可享受

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 125 125 225
Popularity 880 877 833
Dimensions 1280 x 720 1280 x 720 1280 x 720
Creative Type Video Video Image
Network 微信 腾讯社交广告(广点通) 腾讯社交广告(广点通)
Related Ads 1 1 18
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 刀剑大乱斗 in recent advertising is 微信, and the main creative type is Video.

In conclusion: The above is a free 刀剑大乱斗’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 刀剑大乱斗, you can click the app name below to view related reports.