剑与远征 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 剑与远征’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 剑与远征.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 剑与远征

App Name : 剑与远征

Logo

剑与远征-SocialPeta

OS : iOS

Network : 网易新闻,今日头条,百度

Developer : Shanghai Lilith Network Technology Co., Ltd.

Publisher : 百度,今日头条,抖音短视频,天天快报 - 腾讯兴趣阅读平台,火山小视频 - 就是好看,腾讯新闻-事实派的热点资讯阅读软件

Total creative ads during the time period : 9,274

Duration : 327

Popularity : 800,523

2. 剑与远征’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 剑与远征 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 剑与远征 in the recent period. As of 2020-09-07, among the 剑与远征‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 剑与远征’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 41.38%,

一点资讯’s proportion is 15.17%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 剑与远征‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of 剑与远征

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 剑与远征. We can see some advertising trends.

Top 1 Ad Creative of 剑与远征

Ad Details :

Headline :女朋友半夜不睡觉,原来是在玩这个!

Text :

Top 2 Ad Creative of 剑与远征

Ad Details :

Headline :罗志祥代言!2020开年手游大作剑与远征在哪下载国服公测!领SSS英雄!

Text :

Top 3 Ad Creative of 剑与远征

Ad Details :

Headline :剑与远征,休闲放置迎新春

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 156 127 220
Popularity 968 906 886
Dimensions 1280 x 720 960 x 540 1080 x 1920
Creative Type Video Video Image
Network 抖音短视频 抖音短视频
Related Ads 1 1 2
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 剑与远征 in recent advertising is 抖音短视频, and the main creative type is Video.

In conclusion: The above is a free 剑与远征’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 剑与远征, you can click the app name below to view related reports.