去哪儿旅行-机票酒店火车票和门票预订 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 去哪儿旅行-机票酒店火车票和门票预订’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 去哪儿旅行-机票酒店火车票和门票预订.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 去哪儿旅行-机票酒店火车票和门票预订

App Name : 去哪儿旅行-机票酒店火车票和门票预订

Logo

去哪儿旅行-机票酒店火车票和门票预订-SocialPeta

OS : iOS

Network : 百度,腾讯社交广告(广点通),搜狐新闻

Developer : Beijing Qunar Information Technology Company Limit

Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,天天快报 - 腾讯兴趣阅读平台,糗事百科

Total creative ads during the time period : 14,654

Duration : 1,641

Popularity : 1,564,497

2. 去哪儿旅行-机票酒店火车票和门票预订’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 去哪儿旅行-机票酒店火车票和门票预订 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 去哪儿旅行-机票酒店火车票和门票预订 in the recent period. As of 2020-09-07, among the 去哪儿旅行-机票酒店火车票和门票预订‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 去哪儿旅行-机票酒店火车票和门票预订’s the proportion of networks impressions are placed like this:

网易新闻’s proportion is 49.99%,

腾讯社交广告(广点通)’s proportion is 19.15%,

一点资讯’s proportion is 12.17%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 去哪儿旅行-机票酒店火车票和门票预订‘s network with the most ads is 网易新闻 and its proportion is 36.36%.

3. Top 3 Ad Creative Analysis of 去哪儿旅行-机票酒店火车票和门票预订

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 去哪儿旅行-机票酒店火车票和门票预订. We can see some advertising trends.

Top 1 Ad Creative of 去哪儿旅行-机票酒店火车票和门票预订

Ad Details :

Headline :性价比十足

Text :转发微博

Top 2 Ad Creative of 去哪儿旅行-机票酒店火车票和门票预订

Ad Details :

Headline :吐血推荐!

Text :[doge]我也想去精绝古城探险……http://t.cn/RCXq35W ​​​

Top 3 Ad Creative of 去哪儿旅行-机票酒店火车票和门票预订

Ad Details :

Headline :休闲度假好吃好玩好去处~

Text :转发微博

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 554 383 844
Popularity 999 999 999
Dimensions
Creative Type Image Image Image
Network 微博 微博 微博
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 去哪儿旅行-机票酒店火车票和门票预订 in recent advertising is 微博, and the main creative type is Image.

In conclusion: The above is a free 去哪儿旅行-机票酒店火车票和门票预订’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 去哪儿旅行-机票酒店火车票和门票预订, you can click the app name below to view related reports.