咪萌桌面宠物 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 咪萌桌面宠物’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 咪萌桌面宠物.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 咪萌桌面宠物

App Name : 咪萌桌面宠物

Logo

咪萌桌面宠物-SocialPeta

OS : Android

Network : 今日头条,腾讯社交广告(广点通),西瓜视频

Developer : 贵州造梦天地信息科技有限公司

Publisher : 守护球球,QQ空间-酷炫直播,精彩短视频,抖音短视频,免费小说阅读,szhrd,西瓜视频

Total creative ads during the time period : 61

Duration : 420

Popularity : 6,050

2. 咪萌桌面宠物’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 咪萌桌面宠物 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 咪萌桌面宠物 in the recent period. As of 2020-08-30, among the 咪萌桌面宠物‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-30, 咪萌桌面宠物’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 50.0%,

’s proportion is ,

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’s proportion is ,

’s proportion is .

In the date of 2020-08-30, 咪萌桌面宠物‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of 咪萌桌面宠物

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 咪萌桌面宠物. We can see some advertising trends.

Top 1 Ad Creative of 咪萌桌面宠物

Ad Details :

Headline :激萌猫咪桌面宠物

Text :把超可爱的二次元人物养在手机上,猜猜最后发生了什么故事?

Top 2 Ad Creative of 咪萌桌面宠物

Ad Details :

Headline :激萌猫咪桌面宠物

Text :把可爱的二次元人物养在手机上,猜猜最后发生了什么故事?

Top 3 Ad Creative of 咪萌桌面宠物

Ad Details :

Headline :在手机上养一只桌面宠物

Text :手机上还能养一只灵公主?看看有没有你喜欢的二次元人物吧!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 117 161 45
Popularity 418 412 254
Dimensions 1280 x 720 1280 x 720 750 x 1332
Creative Type Video Video Video
Network 西瓜视频 今日头条 腾讯社交广告(广点通)
Related Ads 2 2 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 咪萌桌面宠物 in recent advertising is 西瓜视频, and the main creative type is Video.

In conclusion: The above is a free 咪萌桌面宠物’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 咪萌桌面宠物, you can click the app name below to view related reports.