哈啰出行 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 哈啰出行’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 哈啰出行.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 哈啰出行

App Name : 哈啰出行

Logo

哈啰出行-SocialPeta

OS : Android

Network : 今日头条,腾讯社交广告(广点通),头条穿山甲

Developer : 上海钧正网络科技有限公司

Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,Photo Editor - FotoRus,Perfect Piano,最美锁屏,天天快报 - 腾讯兴趣阅读平台,汤圆创作,宝宝巴士,猎豹清理大师

Total creative ads during the time period : 709

Duration : 1,135

Popularity : 27,705

2. 哈啰出行’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 哈啰出行 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 哈啰出行 in the recent period. As of 2020-09-06, among the 哈啰出行‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, 哈啰出行’s the proportion of networks impressions are placed like this:

今日头条’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, 哈啰出行‘s network with the most ads is 今日头条 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 哈啰出行

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 哈啰出行. We can see some advertising trends.

Top 1 Ad Creative of 哈啰出行

Ad Details :

Headline :哈啰出行

Text :惠州顺风车开通啦!超便宜,回家10公里价格才十几块

Top 2 Ad Creative of 哈啰出行

Ad Details :

Headline :快加入哈啰顺风车车主吧!每天上下班接接单,轻松养车!盘它!

Text :

Top 3 Ad Creative of 哈啰出行

Ad Details :

Headline :快加入哈啰顺风车车主吧!每天上下班接接单,轻松养车!盘它!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 71 86 74
Popularity 653 634 514
Dimensions 1280 x 720 1000 x 560 1000 x 560
Creative Type Image Image Image
Network 腾讯社交广告(广点通) 腾讯社交广告(广点通)
Related Ads 51 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 哈啰出行 in recent advertising is 腾讯社交广告(广点通), and the main creative type is Image.

In conclusion: The above is a free 哈啰出行’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 哈啰出行, you can click the app name below to view related reports.