唯品会 - 品牌特卖 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 唯品会 - 品牌特卖’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 唯品会 - 品牌特卖.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 唯品会 - 品牌特卖

App Name : 唯品会 - 品牌特卖

Logo

唯品会 - 品牌特卖-SocialPeta

OS : iOS

Network : 百度,今日头条,腾讯社交广告(广点通)

Developer : Guangzhou Vipshop E-Commerce Co.,Ltd.

Publisher : 百度,抖音短视频,今日头条,墨迹天气,西瓜视频

Total creative ads during the time period : 1,215

Duration : 1,380

Popularity : 34,032

2. 唯品会 - 品牌特卖’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 唯品会 - 品牌特卖 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 唯品会 - 品牌特卖 in the recent period. As of 2020-09-05, among the 唯品会 - 品牌特卖‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, 唯品会 - 品牌特卖’s the proportion of networks impressions are placed like this:

趣头条’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, 唯品会 - 品牌特卖‘s network with the most ads is 趣头条 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 唯品会 - 品牌特卖

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 唯品会 - 品牌特卖. We can see some advertising trends.

Top 1 Ad Creative of 唯品会 - 品牌特卖

Ad Details :

Headline :偷偷用了闺蜜的口红,结果没想到。。。。

Text :

Top 2 Ad Creative of 唯品会 - 品牌特卖

Ad Details :

Headline :买一赠二才59!竟然还这么好用!

Text :

Top 3 Ad Creative of 唯品会 - 品牌特卖

Ad Details :

Headline :别买贵了,这里天天都有3折封顶,白菜价买大牌!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 94 89 81
Popularity 749 704 639
Dimensions 720 x 1280 720 x 1280 1140 x 640
Creative Type Video Video Image
Network 百度 百度 百度
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 唯品会 - 品牌特卖 in recent advertising is 百度, and the main creative type is Video.

In conclusion: The above is a free 唯品会 - 品牌特卖’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 唯品会 - 品牌特卖, you can click the app name below to view related reports.