国美 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 国美’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 国美.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 国美

App Name : 国美

Logo

国美-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),小米浏览器,今日头条

Developer : 国美在线电子商务有限公司

Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,天天快报 - 腾讯兴趣阅读平台,今日头条,迅雷,消灭病毒

Total creative ads during the time period : 380

Duration : 1,912

Popularity : 31,020

2. 国美’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 国美 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 国美 in the recent period. As of 2020-09-02, among the 国美‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, 国美’s the proportion of networks impressions are placed like this:

今日头条’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-02, 国美‘s network with the most ads is 今日头条 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 国美

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 国美. We can see some advertising trends.

Top 1 Ad Creative of 国美

Ad Details :

Headline :五个挑选加湿器的小技巧,教你如何买对加湿机!

Text :五个挑选加湿器的小技巧,教你如何买对加湿机!

Top 2 Ad Creative of 国美

Ad Details :

Headline :五个挑选加湿器的小技巧,教你如何买对加湿机!

Text :五个挑选加湿器的小技巧,教你如何买对加湿机!

Top 3 Ad Creative of 国美

Ad Details :

Headline :国美下血本了!iPhoneX券后价8879,分期付款更便宜!

Text :国美下血本了!iPhoneX券后价8879,分期付款更便宜!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 96 96 165
Popularity 765 761 745
Dimensions 480 x 320 1000 x 500 456 x 300
Creative Type Image Image Image
Network 小米浏览器 小米浏览器 今日头条
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 国美 in recent advertising is 小米浏览器, and the main creative type is Image.

In conclusion: The above is a free 国美’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 国美, you can click the app name below to view related reports.