大鱼宝 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 大鱼宝’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 大鱼宝.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 大鱼宝

App Name : 大鱼宝

Logo

大鱼宝-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),WIFI万能钥匙,金山联盟

Developer : 上海释诞影视传媒有限公司

Publisher : 停车达人,成语消消消

Total creative ads during the time period : 6

Duration : 26

Popularity : 306

2. 大鱼宝’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 大鱼宝 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 大鱼宝 in the recent period. As of 2020-08-21, among the 大鱼宝‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-21, 大鱼宝’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 50.0%,

’s proportion is ,

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’s proportion is ,

’s proportion is .

In the date of 2020-08-21, 大鱼宝‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of 大鱼宝

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 大鱼宝. We can see some advertising trends.

Top 1 Ad Creative of 大鱼宝

Ad Details :

Headline :签到领取积分 兑换惊喜好礼

Text :大鱼宝

Top 2 Ad Creative of 大鱼宝

Ad Details :

Headline :一款每天有收益的赚钱APP

Text :一个无需存款也能收益的APP

Top 3 Ad Creative of 大鱼宝

Ad Details :

Headline :一个无需存款也能收益的APP

Text :下载这个app,每天赚收益,随时提现

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 1
Popularity 51 51 51
Dimensions 1280 x 720 750 x 1332 750 x 1332
Creative Type Image Video Video
Network 金山联盟 腾讯社交广告(广点通)
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 大鱼宝 in recent advertising is 金山联盟, and the main creative type is Image.

In conclusion: The above is a free 大鱼宝’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 大鱼宝, you can click the app name below to view related reports.