天下雜誌 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 天下雜誌’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 天下雜誌.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 天下雜誌

App Name : 天下雜誌

Logo

天下雜誌-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : CommonWealth Magazine Group

Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,30 Day Fitness Challenge - Workout at Home,Un día más culto,TopBuzz: Notícias,Vídeos, GIFs,MySQL QueryDB Client,Video Editor with Music Star

Total creative ads during the time period : 383

Duration : 840

Popularity : 29,214

2. 天下雜誌’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 天下雜誌 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 天下雜誌 in the recent period. As of 2020-09-05, among the 天下雜誌‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 92.31%, Carousel category’s proportion is 7.69%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, 天下雜誌’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 27.21%,

Audience Network’s proportion is 24.28%,

Instagram’s proportion is 24.28%,

Messenger’s proportion is 24.22%,

’s proportion is .

In the date of 2020-09-05, 天下雜誌‘s network with the most ads is Facebook and its proportion is 30.77%.

3. Top 3 Ad Creative Analysis of 天下雜誌

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 天下雜誌. We can see some advertising trends.

Top 1 Ad Creative of 天下雜誌

Ad Details :

Headline :1小時收入100萬!台版微品牌「打鐵仔」向IKEA下戰帖|天下雜誌

Text :感謝 天下雜誌 千里迢迢來訪的報導 2019 年,對我們來說,將會是個很特別的一年。   儘管一路走來跌跌撞撞,時不時還會撞得頭破血流,腦漿四溢 🤕 但過程中一點一滴慢慢累積的基礎與能量,也總算讓這個品牌成長到能稍微放大藍圖、展望更多未來可能性的時刻,許多規劃已久的計劃,跟計劃已久的規劃(YO~~饒舌饒起來 🤘),都終於能在今年逐步實現。   -   從 2015 年 9 月創立品牌至今,這三年多來,帶著 Patya 打鐵仔 這個連名字都充滿台灣味的台灣原創品牌 & 一系列 MIT 的好朋友家具走出國際,一直都是我的小夢想。   但逐夢的故事從來都不會太順遂,自 2016 年底開始實際著手外銷規劃後,在這 800 多個日子裡,只有一連串的嘗試、碰壁、嘗試、碰壁、嘗試、碰壁,碰壁碰到頭蓋骨都快爆開了。   直到今年,這個小夢想才終於要開花結果了 雖然還只是開了一小朵花、結了一小顆果,但至少也算達成一個小小小小的里程碑 而我的內心也不禁產生一種「腫了好久的痘痘,如今總算冒出一點白頭,再過不久就能擠出來」的奇妙感覺 ☺️ 拍謝,剛擠完一顆痘痘,腦子裡能想到的比喻只剩這個。   -   「通往夢想的道路一點都不平順,過程中難免會摔得鼻青臉腫,但反正我不是靠臉吃飯,所以只要還沒摔死,永遠不要停止嘗試。」   -   新的一年,繼續朝著夢想前進的同時,我也準備好繼續一路摔下去了!!!喔耶

Top 2 Ad Creative of 天下雜誌

Ad Details :

Headline :用匠心說故事 杜篤之—以音效創造經典不朽的動容時刻|天下雜誌

Text :【用匠心說故事 杜篤之創造雋永傳奇】 運用非典型實驗精神, 對經典品牌注入全新活力 想了解國際電影音效大師不為人知的故事? 百富故事系列 》》http://bit.ly/2NXTPi7 #廣編企劃 #百富 #杜篤之 #威士忌 #百富故事系列你嘗過了嗎 #禁止酒駕酒後不開車安全有保障

Top 3 Ad Creative of 天下雜誌

Ad Details :

Headline :與世界 並肩前行

Text :《天下》串聯世界各國代表性媒體,經濟學人、BBC中文網、FT中文網、日經中文網、德國之聲等5家國際媒體——在最混亂的時代,給你最全面的觀點;超越二元對立的喧囂,帶你和世界站在一起。

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 5 5 51
Popularity 898 429 269
Dimensions 630 x 422 630 x 422 1200 x 628
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 2 3 3
Countries China China Taiwan
Language Chinese (Traditional) Chinese (Traditional) Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for 天下雜誌 in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free 天下雜誌’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 天下雜誌, you can click the app name below to view related reports.