媽媽經 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 媽媽經’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 媽媽經.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 媽媽經

App Name : 媽媽經

Logo

媽媽經-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : LinkinEDGE Digital Technology CO., LTD.

Publisher : TopBuzz: Notícias,Vídeos, GIFs,拼立得 - 美圖拼圖相機,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),APUS Browser - Fast Download Private Secure,Korean Food Recipes - 10k Recipes,Abs workout 7 minutes,7 Minute Workout,Ameba

Total creative ads during the time period : 56

Duration : 423

Popularity : 8,402

2. 媽媽經’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 媽媽經 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 媽媽經 in the recent period. As of 2020-09-06, among the 媽媽經‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, 媽媽經’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Audience Network’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, 媽媽經‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of 媽媽經

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 媽媽經. We can see some advertising trends.

Top 1 Ad Creative of 媽媽經

Ad Details :

Headline :0~6歲國家養不是天方夜譚,1/11投下妳神聖的一票吧

Text :網路上集結了千百種「主婦心聲」,因為當一個好妻子、好媳婦、好媽媽是「應該的」,再多的委屈,只能洪流逕自淹沒。因應大選,「照顧小孩」又從媽媽的事變成全民共識。「0~6歲國家養」真的實現了,家長不用煩惱奶...

Top 2 Ad Creative of 媽媽經

Ad Details :

Headline :《特別企劃》兒童教養專家阿鎧老師分享兒童最佳網路體驗

Text :

Top 3 Ad Creative of 媽媽經

Ad Details :

Headline :妊娠紋退散!醫師娘推薦13款妊娠霜/妊娠油大評比 – 媽媽經|專屬於媽媽的網站

Text :身為一名喜歡保養與時尚的孕產醫護人妻,Lowei這次要來分享十幾款珍藏的孕產期妊娠油、霜大評比,品牌包括討論度很高的施巴、媽咪莉娜、蕾莉歐、帕瑪氏、克蘭詩、慕之恬廊、Love Boo等等,文末有綜合評比表格,很實用,.....

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 133 117 110
Popularity 914 850 807
Dimensions 810 x 424 400 x 224 750 x 389
Creative Type Image Video Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Taiwan Taiwan Hong Kong
Language Chinese (Traditional) Chinese (Traditional) Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for 媽媽經 in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free 媽媽經’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 媽媽經, you can click the app name below to view related reports.