小红书 – 标记我的生活 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 小红书 – 标记我的生活’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 小红书 – 标记我的生活.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 小红书 – 标记我的生活

App Name : 小红书 – 标记我的生活

Logo

小红书 – 标记我的生活-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,百度

Developer : Xingin Information Technology (Shanghai) Co., Ltd

Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,OLX Clasificados,Video Editor with Music Star,MakeupPlus,开箱模拟器 for 皇室战争,CloudPets Lite,百度

Total creative ads during the time period : 11,819

Duration : 1,687

Popularity : 1,024,284

2. 小红书 – 标记我的生活’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 小红书 – 标记我的生活 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 小红书 – 标记我的生活 in the recent period. As of 2020-09-07, among the 小红书 – 标记我的生活‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 91.84%, Carousel category’s proportion is 8.16%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 小红书 – 标记我的生活’s the proportion of networks impressions are placed like this:

百度’s proportion is 28.45%,

Facebook’s proportion is 25.02%,

UC头条’s proportion is 21.07%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 小红书 – 标记我的生活‘s network with the most ads is 百度 and its proportion is 34.69%.

3. Top 3 Ad Creative Analysis of 小红书 – 标记我的生活

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 小红书 – 标记我的生活. We can see some advertising trends.

Top 1 Ad Creative of 小红书 – 标记我的生活

Ad Details :

Headline :今天吃什么就看小红书

Text :女生离不开的App是什么?当然是小红书

Top 2 Ad Creative of 小红书 – 标记我的生活

Ad Details :

Headline :绝不烂大街!无水印动漫头像合集,好看到心肝颤!

Text :

Top 3 Ad Creative of 小红书 – 标记我的生活

Ad Details :

Headline :绝不烂大街!无水印动漫头像合集,好看到心肝颤!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 154 134 133
Popularity 980 955 954
Dimensions 406 x 720 220 x 220 220 x 220
Creative Type Video Image Image
Network Google Ads(Admob) 百度贴吧 百度贴吧
Related Ads 1 1 1
Countries Singapore,Malaysia,China
Language Chinese (Simplified) NA NA

Through the above analysis, we can see that the most effective channel for 小红书 – 标记我的生活 in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free 小红书 – 标记我的生活’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 小红书 – 标记我的生活, you can click the app name below to view related reports.