山海之痕 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 山海之痕’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 山海之痕.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 山海之痕

App Name : 山海之痕

Logo

山海之痕-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Top2fun

Publisher :

Total creative ads during the time period : 241

Duration : 41

Popularity : 14,313

2. 山海之痕’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 山海之痕 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 山海之痕 in the recent period. As of 2020-09-06, among the 山海之痕‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 27.59%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 68.97%, Carousel category’s proportion is 3.45%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, 山海之痕’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 25.64%,

Audience Network’s proportion is 24.94%,

Messenger’s proportion is 24.94%,

Instagram’s proportion is 24.47%,

’s proportion is .

In the date of 2020-09-06, 山海之痕‘s network with the most ads is Facebook and its proportion is 27.59%.

3. Top 3 Ad Creative Analysis of 山海之痕

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 山海之痕. We can see some advertising trends.

Top 1 Ad Creative of 山海之痕

Ad Details :

Headline :登錄就送VIP3

Text :終北之北有溟海者,天池也, 有魚焉,其廣數千裏,其長稱焉,其名為鯤 鯤之大,何處尋之,禦之? 《山海之痕》,壹款以收集養成上古異獸,渡劫修仙為主題的仙俠遊戲,水墨國風,爽快的3D打擊感,突破傳統仙俠的寵物養....

Top 2 Ad Creative of 山海之痕

Ad Details :

Headline :登錄就送VIP3

Text :終北之北有溟海者,天池也, 有魚焉,其廣數千裏,其長稱焉,其名為鯤 鯤之大,何處尋之,禦之? 《山海之痕》,壹款以收集養成上古異獸,渡劫修仙為主題的仙俠遊戲,水墨國風,爽快的3D打擊感,突破傳統仙俠的寵物養....

Top 3 Ad Creative of 山海之痕

Ad Details :

Headline :登錄就送VIP3

Text :終北之北有溟海者,天池也, 有魚焉,其廣數千裏,其長稱焉,其名為鯤 鯤之大,何處尋之,禦之? 《山海之痕》,壹款以收集養成上古異獸,渡劫修仙為主題的仙俠遊戲,水墨國風,爽快的3D打擊感,突破傳統仙俠的寵物養....

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 32 32 32
Popularity 99 99 99
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Messenger Facebook Audience Network
Related Ads 2 2 2
Countries Hong Kong,Macau Macau,Hong Kong Macau,Hong Kong
Language Chinese (Traditional) Chinese (Traditional) Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for 山海之痕 in recent advertising is Messenger, and the main creative type is Image.

In conclusion: The above is a free 山海之痕’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 山海之痕, you can click the app name below to view related reports.