平安健康 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 平安健康’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 平安健康.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 平安健康

App Name : 平安健康

Logo

平安健康-SocialPeta

OS : Android

Network : 头条穿山甲,今日头条,百度

Developer : 平安健康保险股份有限公司

Publisher : 百度,猎豹清理大师,欢乐赚,记点点

Total creative ads during the time period : 1,789

Duration : 1,242

Popularity : 102,753

2. 平安健康’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 平安健康 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 平安健康 in the recent period. As of 2020-09-06, among the 平安健康‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, 平安健康’s the proportion of networks impressions are placed like this:

今日头条’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, 平安健康‘s network with the most ads is 今日头条 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 平安健康

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 平安健康. We can see some advertising trends.

Top 1 Ad Creative of 平安健康

Ad Details :

Headline :限时抢!免费赠送100万医疗保险

Text :

Top 2 Ad Creative of 平安健康

Ad Details :

Headline :平安健康APP

Text :

Top 3 Ad Creative of 平安健康

Ad Details :

Headline :运动有赏,10万保费免费赏,走一走,保费赏金全都有,领完为止

Text :运动有赏,10万保费免费赏,走一走,保费赏金全都有,领完为止

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 88 91 90
Popularity 751 688 677
Dimensions 690 x 360 1280 x 720 720 x 1280
Creative Type Image Video Video
Network 趣头条 西瓜视频 西瓜视频
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 平安健康 in recent advertising is 趣头条, and the main creative type is Image.

In conclusion: The above is a free 平安健康’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 平安健康, you can click the app name below to view related reports.