平安好医生 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 平安好医生’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 平安好医生.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 平安好医生

App Name : 平安好医生

Logo

平安好医生-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),今日头条,百度

Developer : 平安健康互联网股份有限公司

Publisher : 百度,猎豹清理大师,天天快报-年度成长最快的个性阅读智能推荐资讯软件,今日头条

Total creative ads during the time period : 1,210

Duration : 1,957

Popularity : 27,665

2. 平安好医生’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 平安好医生 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 平安好医生 in the recent period. As of 2020-08-28, among the 平安好医生‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-28, 平安好医生’s the proportion of networks impressions are placed like this:

今日头条’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-28, 平安好医生‘s network with the most ads is 今日头条 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 平安好医生

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 平安好医生. We can see some advertising trends.

Top 1 Ad Creative of 平安好医生

Ad Details :

Headline :每天走路2000步起,领6金,1金=1元,连续登陆奖金翻倍

Text :每天走路赚金、全额兑换

Top 2 Ad Creative of 平安好医生

Ad Details :

Headline :每天走路2000步起领6金红包当钱花,1金=1元

Text :每天走路2000步起领6金红包当钱花,1金=1元

Top 3 Ad Creative of 平安好医生

Ad Details :

Headline :官方版:平安好医生

Text :每天走路2000步起,领6金,1金=1元,0元兑换商品

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 136 233 61
Popularity 654 538 395
Dimensions 720 x 1280 690 x 388 720 x 1280
Creative Type Video Video Video
Network 今日头条 头条穿山甲 火山小视频
Related Ads 1 6 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 平安好医生 in recent advertising is 今日头条, and the main creative type is Video.

In conclusion: The above is a free 平安好医生’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 平安好医生, you can click the app name below to view related reports.