幸福里 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 幸福里’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 幸福里.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 幸福里

App Name : 幸福里

Logo

幸福里-SocialPeta

OS : Android

Network : 今日头条,西瓜视频,火山小视频

Developer : 北京无限光场科技有限公司

Publisher : 今日头条,猎豹浏览器极速版,中青看点,黄历万年历开运,秀来电,米尔军事,戏曲多多,Blue Light Filter – Screen Dimmer for Eye Care,安卓壁纸-含动态壁纸

Total creative ads during the time period : 5,669

Duration : 759

Popularity : 356,955

2. 幸福里’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 幸福里 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 幸福里 in the recent period. As of 2020-09-07, among the 幸福里‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 幸福里’s the proportion of networks impressions are placed like this:

今日头条’s proportion is 50.0%,

火山小视频’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 幸福里‘s network with the most ads is 今日头条 and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of 幸福里

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 幸福里. We can see some advertising trends.

Top 1 Ad Creative of 幸福里

Ad Details :

Headline :安卓手机怎样才能下载斗牛

Text :

Top 2 Ad Creative of 幸福里

Ad Details :

Headline :网上买电脑主机为什么这么便宜

Text :便宜主机

Top 3 Ad Creative of 幸福里

Ad Details :

Headline :交了定金却不想买房了,定金可以退吗

Text :定金

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 445 305 202
Popularity 999 999 997
Dimensions 280 x 200 280 x 200 280 x 200
Creative Type Image Image Image
Network 百度 百度 百度
Related Ads 1 2 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 幸福里 in recent advertising is 百度, and the main creative type is Image.

In conclusion: The above is a free 幸福里’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 幸福里, you can click the app name below to view related reports.