建材猫 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 建材猫’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 建材猫.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 建材猫

App Name : 建材猫

Logo

建材猫-SocialPeta

OS : Android

Network : 今日头条,西瓜视频,WIFI万能钥匙

Developer : 广东同尚科技有限公司

Publisher : 抖音短视频

Total creative ads during the time period : 10

Duration : 369

Popularity : 536

2. 建材猫’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 建材猫 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 建材猫 in the recent period. As of 2020-09-02, among the 建材猫‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, 建材猫’s the proportion of networks impressions are placed like this:

WIFI万能钥匙’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-02, 建材猫‘s network with the most ads is WIFI万能钥匙 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 建材猫

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 建材猫. We can see some advertising trends.

Top 1 Ad Creative of 建材猫

Ad Details :

Headline :“建材猫”APP一站式建材家居采购供应链平台,一件也享出厂价!

Text :

Top 2 Ad Creative of 建材猫

Ad Details :

Headline :装修老板找货源怕被坑?上建材猫APP。品牌建材低至2折!

Text :

Top 3 Ad Creative of 建材猫

Ad Details :

Headline :“建材猫”APP品牌建材低至2折起,大程度提高中小装企利润空间!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 18 6 1
Popularity 73 61 51
Dimensions 720 x 1280 720 x 1280 172 x 120
Creative Type Video Video Image
Network 今日头条 快手 西瓜视频
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 建材猫 in recent advertising is 今日头条, and the main creative type is Video.

In conclusion: The above is a free 建材猫’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 建材猫, you can click the app name below to view related reports.