开心消消消 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 开心消消消’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 开心消消消.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 开心消消消

App Name : 开心消消消

Logo

开心消消消-SocialPeta

OS : Android

Network : 今日头条,快手,腾讯社交广告(广点通)

Developer : 成都棕榈创想科技有限公司

Publisher : 今日头条,爱壁纸,Onion TV,抖音短视频

Total creative ads during the time period : 13

Duration : 106

Popularity : 815

2. 开心消消消’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 开心消消消 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 开心消消消 in the recent period. As of 2020-09-01, among the 开心消消消‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-01, 开心消消消’s the proportion of networks impressions are placed like this:

快手’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-01, 开心消消消‘s network with the most ads is 快手 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 开心消消消

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 开心消消消. We can see some advertising trends.

Top 1 Ad Creative of 开心消消消

Ad Details :

Headline :这款开心消消消太好玩了,每天几分钟,红包领到手软~

Text :

Top 2 Ad Creative of 开心消消消

Ad Details :

Headline :这游戏太魔性了,玩游戏就能赚钱,随时提现!

Text :

Top 3 Ad Creative of 开心消消消

Ad Details :

Headline :开心消消消,玩玩游戏就能赚钱,随时可提现,真是太爽了!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 25 20 10
Popularity 121 103 71
Dimensions 1440 x 800 360 x 640 720 x 1280
Creative Type Image Video Video
Network 快手 抖音短视频 快手
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 开心消消消 in recent advertising is 快手, and the main creative type is Image.

In conclusion: The above is a free 开心消消消’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 开心消消消, you can click the app name below to view related reports.