当当网 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 当当网’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 当当网.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 当当网

App Name : 当当网

Logo

当当网-SocialPeta

OS : Android

Network : 微博,一点资讯,小米浏览器

Developer : 北京当当网信息技术有限公司

Publisher : 消灭病毒,图色,玩爆2048

Total creative ads during the time period : 944

Duration : 1,980

Popularity : 27,223

2. 当当网’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 当当网 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 当当网 in the recent period. As of 2020-09-03, among the 当当网‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-03, 当当网’s the proportion of networks impressions are placed like this:

今日头条’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-03, 当当网‘s network with the most ads is 今日头条 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 当当网

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 当当网. We can see some advertising trends.

Top 1 Ad Creative of 当当网

Ad Details :

Headline :

Text :《愿无岁月可回头》正式预售,希望这本书,你会喜欢,希望你读到时,不会失望。转发里抽4位朋友,每人5000,共20000元,10天后(15号)公布。谢谢大家!预售链接: 当当签名版:http://t.cn/RcyHjjx、 微博旗舰店:http://t.cn/RcyHjjN、 京东签章版:http://t.cn/RcyHjjI、 天猫博库: ​​​

Top 2 Ad Creative of 当当网

Ad Details :

Headline :

Text :《愿无岁月可回头》正式预售,希望这本书,你会喜欢,希望你读到时,不会失望。转发里抽4位朋友,每人5000,共20000元,10天后(15号)公布。谢谢大家!预售链接: 当当签名版:http://t.cn/RcyHjjx、 微博旗舰店:http://t.cn/RcyHjjN、 京东签章版:http://t.cn/RcyHjjI、 天猫博库: ​​​

Top 3 Ad Creative of 当当网

Ad Details :

Headline :3-6岁儿童读物,让宝宝在阅读中成长!

Text :3-6岁儿童读物,让宝宝在阅读中成长!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 260 254 136
Popularity 999 999 715
Dimensions 2485 x 2757 2485 x 2757 1000 x 500
Creative Type Image Image Image
Network 微博 微博 小米浏览器
Related Ads 1 1 2
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 当当网 in recent advertising is 微博, and the main creative type is Image.

In conclusion: The above is a free 当当网’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 当当网, you can click the app name below to view related reports.