当当读书 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 当当读书’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 当当读书.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 当当读书

App Name : 当当读书

Logo

当当读书-SocialPeta

OS : Android

Network : 小米浏览器,一点资讯,vivo浏览器

Developer : 北京当当科文电子商务有限公司

Publisher : 今日头条

Total creative ads during the time period : 74

Duration : 966

Popularity : 7,640

2. 当当读书’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 当当读书 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 当当读书 in the recent period. As of 2020-08-25, among the 当当读书‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-25, 当当读书’s the proportion of networks impressions are placed like this:

今日头条’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-25, 当当读书‘s network with the most ads is 今日头条 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 当当读书

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 当当读书. We can see some advertising trends.

Top 1 Ad Creative of 当当读书

Ad Details :

Headline :花1元,50万本电子书免费看,这次活动力度可真大!

Text :

Top 2 Ad Creative of 当当读书

Ad Details :

Headline :花1元,50万本电子书免费看,这次活动力度可真大!

Text :

Top 3 Ad Creative of 当当读书

Ad Details :

Headline :花1元,50万本电子书免费看,这次活动力度可真大!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 75 69 67
Popularity 555 480 474
Dimensions 1000 x 500 480 x 320 1000 x 500
Creative Type Image Image Image
Network 一点资讯 一点资讯 一点资讯
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 当当读书 in recent advertising is 一点资讯, and the main creative type is Image.

In conclusion: The above is a free 当当读书’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 当当读书, you can click the app name below to view related reports.