征途2 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 征途2’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 征途2.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 征途2
App Name : 征途2
Logo：
OS : iOS
Network : 今日头条,Google Ads(Admob),西瓜视频
Developer : Giant Network Technology Co., Ltd.
Publisher : Royale Summoners - War Of Dragon And Monster,百度,ポケットガール ～魔王を狩るモノ～ 美少女無料育成ゲーム,抖音短视频,ダンジョン＆ピクセルヒーロー,Idle Quest,西瓜视频,火山小视频 - 就是好看,今日头条
Total creative ads during the time period : 3,966
Duration : 893
Popularity : 323,709
2. 征途2’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 征途2 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 征途2 in the recent period. As of 2020-09-07, among the 征途2‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 征途2’s the proportion of networks impressions are placed like this:
遨游浏览器’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, 征途2‘s network with the most ads is 遨游浏览器 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 征途2
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 征途2. We can see some advertising trends.
Top 1 Ad Creative of 征途2
Ad Details ：
Headline ：《征途2》手游一键直升130级，小姐姐来给你送装备啦！
Text ：
Top 2 Ad Creative of 征途2
Ad Details ：
Headline ：不花一毛钱！还送VIP12！免费升星，这征途不玩亏大了！
Text ：
Top 3 Ad Creative of 征途2
Ad Details ：
Headline ：
Text ：征途归来！上线就送1亿两+2万点属性！ 新区福利一键直升250级！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 188 | 174 | 157 |
| Popularity | 989 | 989 | 981 |
| Dimensions | 720 x 1280 | 1280 x 720 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 抖音短视频 | 百度 | 火山小视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 征途2 in recent advertising is 抖音短视频, and the main creative type is Video.
In conclusion: The above is a free 征途2’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 征途2, you can click the app name below to view related reports.