微光 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 微光’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 微光.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 微光

App Name : 微光

Logo

微光-SocialPeta

OS : Android

Network : 快手,WIFI万能钥匙

Developer : 北京清奇科技有限公司

Publisher :

Total creative ads during the time period : 7

Duration : 87

Popularity : 527

2. 微光’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 微光 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 微光 in the recent period. As of 2020-09-07, among the 微光‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 微光’s the proportion of networks impressions are placed like this:

快手’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 微光‘s network with the most ads is 快手 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 微光

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 微光. We can see some advertising trends.

Top 1 Ad Creative of 微光

Ad Details :

Headline :原来异地恋也能这么浪漫!用微光,让远在异地的TA一直陪着你!

Text :

Top 2 Ad Creative of 微光

Ad Details :

Headline :来微光,语音在线连麦聊天,还能邂逅温柔的小哥哥小姐姐!

Text :

Top 3 Ad Creative of 微光

Ad Details :

Headline :微光,有人愿意陪着你

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 31 25 1
Popularity 151 121 51
Dimensions 1440 x 853 720 x 1280 1280 x 720
Creative Type Image Video Image
Network 快手 快手 WIFI万能钥匙
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 微光 in recent advertising is 快手, and the main creative type is Image.

In conclusion: The above is a free 微光’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 微光, you can click the app name below to view related reports.