微博 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 微博’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 微博.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 微博

App Name : 微博

Logo

微博-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),小米浏览器,一点资讯

Developer : 北京微梦创科网络技术有限公司

Publisher : 糗事百科,触宝电话,极速清理大师,极速清理管家轻量版,今日影视大全,墨迹天气,东方头条,影视大全

Total creative ads during the time period : 99,623

Duration : 1,229

Popularity : 5,082,102

2. 微博’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 微博 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 微博 in the recent period. As of 2020-09-07, among the 微博‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 18.18%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 81.82%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 微博’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 95.16%,

头条穿山甲’s proportion is 4.84%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 微博‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 81.82%.

3. Top 3 Ad Creative Analysis of 微博

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 微博. We can see some advertising trends.

Top 1 Ad Creative of 微博

Ad Details :

Headline :看微博,聚焦兴趣和热点

Text :

Top 2 Ad Creative of 微博

Ad Details :

Headline :看微博,聚焦兴趣和热点

Text :

Top 3 Ad Creative of 微博

Ad Details :

Headline :看微博,聚焦兴趣和热点

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 162 162 163
Popularity 970 970 970
Dimensions 1280 x 720 1280 x 720 1080 x 1920
Creative Type Image Image Image
Network 腾讯社交广告(广点通) 腾讯社交广告(广点通)
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 微博 in recent advertising is , and the main creative type is Image.

In conclusion: The above is a free 微博’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 微博, you can click the app name below to view related reports.