微视 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 微视’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 微视.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 微视

App Name : 微视

Logo

微视-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),WIFI万能钥匙,趣头条

Developer : 腾讯公司

Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,糗事百科,QQ浏览器 - 腾讯王卡,全网免流量,触宝电话,今日影视大全,极速清理大师

Total creative ads during the time period : 7,367

Duration : 1,047

Popularity : 701,066

2. 微视’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 微视 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 微视 in the recent period. As of 2020-09-07, among the 微视‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 9.5%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 90.5%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 微视’s the proportion of networks impressions are placed like this:

WIFI万能钥匙’s proportion is 42.03%,

腾讯社交广告(广点通)’s proportion is 24.46%,

趣头条’s proportion is 4.07%,

小米浏览器’s proportion is 0.87%,

’s proportion is .

In the date of 2020-09-07, 微视‘s network with the most ads is WIFI万能钥匙 and its proportion is 53.63%.

3. Top 3 Ad Creative Analysis of 微视

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 微视. We can see some advertising trends.

Top 1 Ad Creative of 微视

Ad Details :

Headline :侦探推理系列:观察推理,AB谁是孩子妈妈?请把答案写在评论区!

Text :

Top 2 Ad Creative of 微视

Ad Details :

Headline :别找了,你想看的小视频这里都有,全部免费~

Text :

Top 3 Ad Creative of 微视

Ad Details :

Headline :不收费,内容精彩,晚上一个人慢慢看

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 228 259 234
Popularity 997 996 994
Dimensions 1000 x 560 648 x 360 648 x 360
Creative Type Image Image Image
Network 头条穿山甲 WIFI万能钥匙 WIFI万能钥匙
Related Ads 1 2 2
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 微视 in recent advertising is 头条穿山甲, and the main creative type is Image.

In conclusion: The above is a free 微视’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 微视, you can click the app name below to view related reports.