必胜客 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 必胜客’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 必胜客.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 必胜客

App Name : 必胜客

Logo

必胜客-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),今日头条,爱奇艺

Developer : 环胜电子商务(上海)有限公司

Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,迅雷,Walk Band - Multitracks Music,宝宝巴士,Photo Editor - FotoRus,WTV影视大全,K歌达人(K歌達人 )

Total creative ads during the time period : 431

Duration : 1,204

Popularity : 20,173

2. 必胜客’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 必胜客 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 必胜客 in the recent period. As of 2020-09-07, among the 必胜客‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 必胜客’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 71.41%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 必胜客‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 60.0%.

3. Top 3 Ad Creative Analysis of 必胜客

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 必胜客. We can see some advertising trends.

Top 1 Ad Creative of 必胜客

Ad Details :

Headline :必胜客宅急送盒开必胜金秋有礼

Text :必胜客宅急送金秋中国味 购必胜盒送宅享卡月卡权益兑换券1张

Top 2 Ad Creative of 必胜客

Ad Details :

Headline :必胜客宅急送天天超值29元起

Text :必胜客宅急送开工人气套餐,天天超值29元起

Top 3 Ad Creative of 必胜客

Ad Details :

Headline :必胜客宅急送天天超值29元起

Text :必胜客宅急送开工人气套餐,天天超值29元起

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 41 41 41
Popularity 229 227 227
Dimensions 1280 x 720 1080 x 1920 1080 x 1920
Creative Type Image Image Image
Network 腾讯社交广告(广点通) 腾讯社交广告(广点通)
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 必胜客 in recent advertising is 腾讯社交广告(广点通), and the main creative type is Image.

In conclusion: The above is a free 必胜客’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 必胜客, you can click the app name below to view related reports.