快手 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 快手’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 快手.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 快手
App Name : 快手
OS : Android
Network : 腾讯社交广告（广点通）,WIFI万能钥匙,小米浏览器
Developer : 北京快手科技有限公司
Publisher : 东方头条,腾讯新闻,周公解梦,WTV影视大全,极速清理大师,触宝电话,今日影视大全,成语消消消
Total creative ads during the time period : 119,450
Duration : 1,686
Popularity : 10,158,233
2. 快手’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 快手 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 快手 in the recent period. As of 2020-09-07, among the 快手‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 16.16%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 83.84%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 快手’s the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）’s proportion is 33.85%,
WIFI万能钥匙’s proportion is 24.91%,
UC头条’s proportion is 4.28%,
小米浏览器’s proportion is 0.78%,
网易新闻’s proportion is 0.51%.
In the date of 2020-09-07, 快手‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 40.48%.
3. Top 3 Ad Creative Analysis of 快手
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 快手. We can see some advertising trends.
Top 1 Ad Creative of 快手
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Top 2 Ad Creative of 快手
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Top 3 Ad Creative of 快手
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Basic Info of Top 3 Ad Creative
|Dimensions||354 x 222||648 x 360||648 x 360|
Through the above analysis, we can see that the most effective channel for 快手 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 快手’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 快手, you can click the app name below to view related reports.