快点 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 快点’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 快点.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 快点

App Name : 快点

Logo

快点-SocialPeta

OS : Android

Network : 火山小视频,今日头条,西瓜视频

Developer : 北京天桐互动科技有限公司

Publisher : 糗事百科,极速清理大师,QQ空间-酷炫直播,精彩短视频,抖音短视频,天天快报-年度成长最快的个性阅读智能推荐资讯软件,迅雷,安卓管家,二维码生成器

Total creative ads during the time period : 1,041

Duration : 1,112

Popularity : 73,122

2. 快点’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 快点 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 快点 in the recent period. As of 2020-09-07, among the 快点‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 75.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 25.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 快点’s the proportion of networks impressions are placed like this:

快手’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 快点‘s network with the most ads is 快手 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 快点

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 快点. We can see some advertising trends.

Top 1 Ad Creative of 快点

Ad Details :

Headline :暗恋女神三年,只用3天她向我表白了

Text :

Top 2 Ad Creative of 快点

Ad Details :

Headline :暗恋女神三年,只用3天她向我表白了

Text :

Top 3 Ad Creative of 快点

Ad Details :

Headline :快点

Text :3120年,世界各地忽然爆发大量生物变异事件……

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 126 126 116
Popularity 885 884 858
Dimensions 720 x 1280 720 x 1280 720 x 1280
Creative Type Video Video Video
Network 腾讯社交广告(广点通) 西瓜视频
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 快点 in recent advertising is 腾讯社交广告(广点通), and the main creative type is Video.

In conclusion: The above is a free 快点’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 快点, you can click the app name below to view related reports.