懂车帝 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 懂车帝’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 懂车帝.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 懂车帝

App Name : 懂车帝

Logo

懂车帝-SocialPeta

OS : Android

Network : 今日头条,西瓜视频,腾讯社交广告(广点通)

Developer : 北京空间变换科技有限公司

Publisher : 触宝电话,今日头条,周公解梦,今日头条,东方头条,扎堆小说,一句心情签名,刘兰芳经典评书大全

Total creative ads during the time period : 47,087

Duration : 1,663

Popularity : 3,727,700

2. 懂车帝’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 懂车帝 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 懂车帝 in the recent period. As of 2020-09-07, among the 懂车帝‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 懂车帝’s the proportion of networks impressions are placed like this:

WIFI万能钥匙’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 懂车帝‘s network with the most ads is WIFI万能钥匙 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 懂车帝

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 懂车帝. We can see some advertising trends.

Top 1 Ad Creative of 懂车帝

Ad Details :

Headline :大发现!支付宝值得薅羊毛的地方都在这!轻松get这几个隐藏宝藏

Text :

Top 2 Ad Creative of 懂车帝

Ad Details :

Headline :亲测,我的国际驾照认证件下来了,全球近200个国家可用

Text :福利挖掘机来解锁隐藏功能,教你限时免费领取国际驾照认证件,有了它就可以在全球近200个国家和地区租车啦。

Top 3 Ad Creative of 懂车帝

Ad Details :

Headline :今日头条

Text :《今日头条》(www.toutiao.com)是一款基于数据挖掘的推荐引擎产品,它为用户推荐有价值的、个性化的信息,提供连接人与信息的新型服务,是国内移动互联网领域成长最快的产品服务之一。

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 319 415 370
Popularity 999 999 999
Dimensions 300 x 196 640 x 360 1594 x 878
Creative Type Image Image Image
Network 今日头条 Facebook
Related Ads 1 1 1
Countries China
Language NA NA Chinese (Simplified)

Through the above analysis, we can see that the most effective channel for 懂车帝 in recent advertising is , and the main creative type is Image.

In conclusion: The above is a free 懂车帝’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 懂车帝, you can click the app name below to view related reports.