我的起源 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 我的起源’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 我的起源.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 我的起源

App Name : 我的起源

Logo

我的起源-SocialPeta

OS : Android

Network : Facebook,Instagram,Audience Network

Developer : 艾肯娛樂(香港)股份有限公司

Publisher :

Total creative ads during the time period : 147

Duration : 6

Popularity : 8,313

2. 我的起源’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 我的起源 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 我的起源 in the recent period. As of 2020-09-07, among the 我的起源‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 45.16%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 54.84%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 我的起源’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 27.39%,

Messenger’s proportion is 27.39%,

Facebook’s proportion is 24.83%,

Audience Network’s proportion is 20.39%,

’s proportion is .

In the date of 2020-09-07, 我的起源‘s network with the most ads is Instagram and its proportion is 26.88%.

3. Top 3 Ad Creative Analysis of 我的起源

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 我的起源. We can see some advertising trends.

Top 1 Ad Creative of 我的起源

Ad Details :

Headline :《我的起源》2020年度佳作強襲

Text :

Top 2 Ad Creative of 我的起源

Ad Details :

Headline :《我的起源》2020年度佳作強襲

Text :——遊戲簡介—— 這是一款以生存創造、復甦世界文明為主題,支持萬人同服上線的大世界探索MMORPG。在色彩斑斕的奇幻大世界裡,你可以隨心所欲探索未知的星球、解鎖高等文明科技、研究萬物與遺跡。每一次的邂逅都充滿.....

Top 3 Ad Creative of 我的起源

Ad Details :

Headline :橫跨4000年的奇幻大世界

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 5 5 5
Popularity 59 59 59
Dimensions 400 x 224 1200 x 628 426 x 240
Creative Type Video Image Video
Network Instagram Facebook Audience Network
Related Ads 1 1 1
Countries Hong Kong,Taiwan Taiwan,Hong Kong Hong Kong,Taiwan
Language Chinese (Traditional) Chinese (Traditional) Chinese (Simplified)

Through the above analysis, we can see that the most effective channel for 我的起源 in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free 我的起源’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 我的起源, you can click the app name below to view related reports.