手机淘宝 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 手机淘宝’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 手机淘宝.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 手机淘宝

App Name : 手机淘宝

Logo

手机淘宝-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),WIFI万能钥匙,今日头条

Developer : 淘宝(中国)软件有限公司

Publisher : 糗事百科,东方头条,触宝电话,今日影视大全,懂球帝 - 足球迷神器(足球、直播、体育、足彩、足球比分),汉语词典,WTV影视大全,Blue Light Filter – Screen Dimmer for Eye Care

Total creative ads during the time period : 62,062

Duration : 1,514

Popularity : 3,613,765

2. 手机淘宝’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 手机淘宝 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 手机淘宝 in the recent period. As of 2020-09-07, among the 手机淘宝‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 5.85%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 94.15%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 手机淘宝’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 51.05%,

WIFI万能钥匙’s proportion is 0.34%,

小米浏览器’s proportion is 0.05%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 手机淘宝‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 48.83%.

3. Top 3 Ad Creative Analysis of 手机淘宝

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 手机淘宝. We can see some advertising trends.

Top 1 Ad Creative of 手机淘宝

Ad Details :

Headline :精梳纯棉儿童保暖内衣套装加厚打底秋衣套装

Text :亲,你想要的我们都知道,超值惊喜根本停不下来

Top 2 Ad Creative of 手机淘宝

Ad Details :

Headline :仿真黄牛水牛模型雕塑工艺品摆件门店农家乐

Text :亲,你想要的我们都知道,超值惊喜根本停不下来

Top 3 Ad Creative of 手机淘宝

Ad Details :

Headline :实木餐桌美式复古做旧客厅欧式方桌圆桌仿古

Text :亲,你想要的我们都知道,超值惊喜根本停不下来

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 359 340 312
Popularity 995 990 986
Dimensions 230 x 230 230 x 230 230 x 230
Creative Type Image Image Image
Network WIFI万能钥匙 WIFI万能钥匙 WIFI万能钥匙
Related Ads 2 2 2
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 手机淘宝 in recent advertising is WIFI万能钥匙, and the main creative type is Image.

In conclusion: The above is a free 手机淘宝’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 手机淘宝, you can click the app name below to view related reports.