手机管家 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 手机管家’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 手机管家.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 手机管家

App Name : 手机管家

Logo

手机管家-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),金山联盟,爱奇艺

Developer : 北京优安思诚科技有限公司

Publisher : 汉语词典,刘兰芳经典评书大全,天天快报-年度成长最快的个性阅读智能推荐资讯软件,糗事百科,康熙字典,极速清理管家轻量版,szhrd,东方头条

Total creative ads during the time period : 3,200

Duration : 92

Popularity : 177,871

2. 手机管家’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 手机管家 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 手机管家 in the recent period. As of 2020-09-06, among the 手机管家‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, 手机管家’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, 手机管家‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 手机管家

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 手机管家. We can see some advertising trends.

Top 1 Ad Creative of 手机管家

Ad Details :

Headline :手机管家

Text :手机病毒已满?查杀病毒保护个人信息!

Top 2 Ad Creative of 手机管家

Ad Details :

Headline :手机管家

Text :手机病毒已满?查杀病毒保护个人信息!

Top 3 Ad Creative of 手机管家

Ad Details :

Headline :手机管家

Text :一键加速,快来深度清理一下

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 56 56 49
Popularity 342 337 281
Dimensions 1280 x 720 1280 x 720 1080 x 1920
Creative Type Image Image Image
Network 腾讯社交广告(广点通)
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 手机管家 in recent advertising is 腾讯社交广告(广点通), and the main creative type is Image.

In conclusion: The above is a free 手机管家’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 手机管家, you can click the app name below to view related reports.