拼多多 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 拼多多’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 拼多多.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 拼多多

App Name : 拼多多

Logo

拼多多-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),百度,WIFI万能钥匙

Developer : 上海寻梦信息技术有限公司

Publisher : 铃声多多,触宝电话,百度,糗事百科,猎豹清理大师,极速清理大师,天天快报-年度成长最快的个性阅读智能推荐资讯软件

Total creative ads during the time period : 52,834

Duration : 1,419

Popularity : 4,471,176

2. 拼多多’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 拼多多 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 拼多多 in the recent period. As of 2020-09-07, among the 拼多多‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.91%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 99.09%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 拼多多’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 49.38%,

小米浏览器’s proportion is 19.5%,

头条穿山甲’s proportion is 2.38%,

抖音短视频’s proportion is 0.07%,

’s proportion is .

In the date of 2020-09-07, 拼多多‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 50.91%.

3. Top 3 Ad Creative Analysis of 拼多多

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 拼多多. We can see some advertising trends.

Top 1 Ad Creative of 拼多多

Ad Details :

Headline :水果太贵吃不起?在这一箱才花1块钱!新鲜又划算!周日限量抢!

Text :

Top 2 Ad Creative of 拼多多

Ad Details :

Headline :狗子终于放过我拖鞋了!多亏这宠物玩具!5块钱买了好多,划算!

Text :

Top 3 Ad Creative of 拼多多

Ad Details :

Headline :爱吃橙子的有福啦!1元抢4斤!冷链包邮送到家!太甜了!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 249 247 386
Popularity 999 999 999
Dimensions 1140 x 640 120 x 120 660 x 370
Creative Type Image Image Image
Network 趣头条 百度
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 拼多多 in recent advertising is , and the main creative type is Image.

In conclusion: The above is a free 拼多多’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 拼多多, you can click the app name below to view related reports.