掌阅 iReader Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 掌阅 iReader’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 掌阅 iReader.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 掌阅 iReader

App Name : 掌阅 iReader

Logo

掌阅 iReader-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : iReader Inc.

Publisher : Text Free: WiFi Calling App,USA Weather forecast,Treehouse Table,True Mobile Caller ID Locator Call Blocker,Toolwiz Photos - Pro Editor,Vegan Recipes Free,HD Camera and Photo Editor

Total creative ads during the time period : 2,191

Duration : 1,687

Popularity : 171,080

2. 掌阅 iReader’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 掌阅 iReader in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 掌阅 iReader in the recent period. As of 2020-09-06, among the 掌阅 iReader‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, 掌阅 iReader’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 62.43%,

Instagram’s proportion is 37.57%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, 掌阅 iReader‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of 掌阅 iReader

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 掌阅 iReader. We can see some advertising trends.

Top 1 Ad Creative of 掌阅 iReader

Ad Details :

Headline :IReader畅销热文《腹黑娘親帶球跑》

Text :■ 宠虐甜暖,应有尽有 ■ 虐渣、重生、逆袭,在小说中体验多样人生,快意恩仇! ■ 霸道、邪魅、偏执,总有壹款属于妳 ■ 看小说,找同好,萌CP,阅读,也可以很好玩 ■ 故事连结世界,脑洞拓展疆界,这是妳通往奇幻世....

Top 2 Ad Creative of 掌阅 iReader

Ad Details :

Headline :IReader畅销热文《腹黑娘親帶球跑》

Text :■ 宠虐甜暖,应有尽有 ■ 虐渣、重生、逆袭,在小说中体验多样人生,快意恩仇! ■ 霸道、邪魅、偏执,总有壹款属于妳 ■ 看小说,找同好,萌CP,阅读,也可以很好玩 ■ 故事连结世界,脑洞拓展疆界,这是妳通往奇幻世....

Top 3 Ad Creative of 掌阅 iReader

Ad Details :

Headline :IReader畅销热文《腹黑娘親帶球跑》

Text :■ 宠虐甜暖,应有尽有 ■ 虐渣、重生、逆袭,在小说中体验多样人生,快意恩仇! ■ 霸道、邪魅、偏执,总有壹款属于妳 ■ 看小说,找同好,萌CP,阅读,也可以很好玩 ■ 故事连结世界,脑洞拓展疆界,这是妳通往奇幻世....

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 324 323 324
Popularity 999 999 999
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Instagram Instagram Facebook
Related Ads 1 1 1
Countries Thailand,Taiwan,Singapore,Hong Kong,Macau Thailand,Macau,Taiwan,Hong Kong,Singapore Taiwan,Hong Kong,Macau,Singapore,Thailand
Language Chinese (Simplified) Chinese (Simplified) Chinese (Simplified)

Through the above analysis, we can see that the most effective channel for 掌阅 iReader in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free 掌阅 iReader’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 掌阅 iReader, you can click the app name below to view related reports.