携程旅行-订酒店机票火车票 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 携程旅行-订酒店机票火车票’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 携程旅行-订酒店机票火车票.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 携程旅行-订酒店机票火车票

App Name : 携程旅行-订酒店机票火车票

Logo

携程旅行-订酒店机票火车票-SocialPeta

OS : iOS

Network : 百度,腾讯社交广告(广点通),网易新闻

Developer : Shanghai Ctrip Commerce Co.,Ltd

Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,天天快报 - 腾讯兴趣阅读平台,腾讯新闻-事实派的热点资讯阅读软件,腾讯新闻,糗事百科

Total creative ads during the time period : 27,313

Duration : 1,793

Popularity : 1,320,054

2. 携程旅行-订酒店机票火车票’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 携程旅行-订酒店机票火车票 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 携程旅行-订酒店机票火车票 in the recent period. As of 2020-09-07, among the 携程旅行-订酒店机票火车票‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 携程旅行-订酒店机票火车票’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 35.57%,

网易新闻’s proportion is 24.17%,

知乎’s proportion is 4.12%,

爱奇艺’s proportion is 1.27%,

WIFI万能钥匙’s proportion is 0.06%.

In the date of 2020-09-07, 携程旅行-订酒店机票火车票‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 34.45%.

3. Top 3 Ad Creative Analysis of 携程旅行-订酒店机票火车票

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 携程旅行-订酒店机票火车票. We can see some advertising trends.

Top 1 Ad Creative of 携程旅行-订酒店机票火车票

Ad Details :

Headline :

Text :身为广东人你还没去过这几个地方真的是太……[弱][弱]http://t.cn/RaKZATV ​​​

Top 2 Ad Creative of 携程旅行-订酒店机票火车票

Ad Details :

Headline :

Text :身为广东人你还没去过这几个地方真的是太……[弱][弱]http://t.cn/RaKZATV ​​​

Top 3 Ad Creative of 携程旅行-订酒店机票火车票

Ad Details :

Headline :从北京出发,在这住太爽了!

Text :从北京出发,在这住太爽了!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 347 396 341
Popularity 999 999 999
Dimensions 592 x 296 592 x 296 640 x 360
Creative Type Image Image Image
Network 微博 微博 腾讯社交广告(广点通)
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 携程旅行-订酒店机票火车票 in recent advertising is 微博, and the main creative type is Image.

In conclusion: The above is a free 携程旅行-订酒店机票火车票’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 携程旅行-订酒店机票火车票, you can click the app name below to view related reports.