携程租车之租车-凹凸一嗨租租车 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 携程租车之租车-凹凸一嗨租租车’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 携程租车之租车-凹凸一嗨租租车.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 携程租车之租车-凹凸一嗨租租车

App Name : 携程租车之租车-凹凸一嗨租租车

Logo

携程租车之租车-凹凸一嗨租租车-SocialPeta

OS : iOS

Network : 今日头条,火山小视频,网易新闻

Developer : Ctrip Computer Technology (Shanghai) Co., Ltd.

Publisher :

Total creative ads during the time period : 11

Duration : 7

Popularity : 560

2. 携程租车之租车-凹凸一嗨租租车’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 携程租车之租车-凹凸一嗨租租车 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 携程租车之租车-凹凸一嗨租租车 in the recent period. As of 2020-08-21, among the 携程租车之租车-凹凸一嗨租租车‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-21, 携程租车之租车-凹凸一嗨租租车’s the proportion of networks impressions are placed like this:

今日头条’s proportion is 73.55%,

网易新闻’s proportion is 26.45%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-21, 携程租车之租车-凹凸一嗨租租车‘s network with the most ads is 今日头条 and its proportion is 57.14%.

3. Top 3 Ad Creative Analysis of 携程租车之租车-凹凸一嗨租租车

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 携程租车之租车-凹凸一嗨租租车. We can see some advertising trends.

Top 1 Ad Creative of 携程租车之租车-凹凸一嗨租租车

Ad Details :

Headline :携程租车推出“新用户专享首租0元起“活动,去看看吧

Text :

Top 2 Ad Creative of 携程租车之租车-凹凸一嗨租租车

Ad Details :

Headline :

Text :携程租车推出“新用户专享首租0元起“活动,去看看吧

Top 3 Ad Creative of 携程租车之租车-凹凸一嗨租租车

Ad Details :

Headline :【租车福利】新人专享首租0元起,假期出游超划算!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 5 2 1
Popularity 54 53 51
Dimensions 640 x 360 375 x 604 750 x 420
Creative Type Image Image Image
Network 今日头条 火山小视频 网易新闻
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 携程租车之租车-凹凸一嗨租租车 in recent advertising is 今日头条, and the main creative type is Image.

In conclusion: The above is a free 携程租车之租车-凹凸一嗨租租车’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 携程租车之租车-凹凸一嗨租租车, you can click the app name below to view related reports.