斗歌 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 斗歌’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 斗歌.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 斗歌

App Name : 斗歌

Logo

斗歌-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),头条穿山甲,QQ浏览器

Developer : 成都酷狗创业孵化器管理有限公司

Publisher : QQ浏览器 - 腾讯王卡,全网免流量,刘兰芳经典评书大全,szhrd,同桌大作战,超强清理大师,汉语词典,极速清理大师,康熙字典

Total creative ads during the time period : 183

Duration : 75

Popularity : 9,728

2. 斗歌’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 斗歌 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 斗歌 in the recent period. As of 2020-08-13, among the 斗歌‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-13, 斗歌’s the proportion of networks impressions are placed like this:

今日头条’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-13, 斗歌‘s network with the most ads is 今日头条 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 斗歌

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 斗歌. We can see some advertising trends.

Top 1 Ad Creative of 斗歌

Ad Details :

Headline :唱歌还能PK?快来试试你的唱歌水平吧

Text :唱歌还能PK?快来试试你的唱歌水平吧

Top 2 Ad Creative of 斗歌

Ad Details :

Headline :实测唱歌段位水平,快来【斗歌】试试吧!

Text :

Top 3 Ad Creative of 斗歌

Ad Details :

Headline :斗歌,等你来唱~

Text :听歌领红包,不愁没有零花钱~

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 74 18 10
Popularity 98 73 72
Dimensions 720 x 1280 360 x 640 1280 x 720
Creative Type Video Video Image
Network 头条穿山甲 今日头条 腾讯社交广告(广点通)
Related Ads 11 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 斗歌 in recent advertising is 头条穿山甲, and the main creative type is Video.

In conclusion: The above is a free 斗歌’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 斗歌, you can click the app name below to view related reports.