新浪财经 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 新浪财经’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 新浪财经.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 新浪财经

App Name : 新浪财经

Logo

新浪财经-SocialPeta

OS : Android

Network : 微博,金山联盟,搜狐新闻

Developer : 新浪网技术(中国)有限公司

Publisher :

Total creative ads during the time period : 104

Duration : 1,117

Popularity : 4,147

2. 新浪财经’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 新浪财经 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 新浪财经 in the recent period. As of 2020-09-06, among the 新浪财经‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, 新浪财经’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, 新浪财经‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 新浪财经

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 新浪财经. We can see some advertising trends.

Top 1 Ad Creative of 新浪财经

Ad Details :

Headline :股票太多不知道怎么选股?速戳进来帮你选择!

Text :股票太多不知道怎么选股?速戳进来帮你选择!

Top 2 Ad Creative of 新浪财经

Ad Details :

Headline :北京地区专享!现在炒股都不自己研究K线了!直接用它看买卖点

Text :

Top 3 Ad Creative of 新浪财经

Ad Details :

Headline :提醒!科创板实操必读!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 66 49 24
Popularity 448 282 124
Dimensions 1000 x 500 1140 x 640 640 x 320
Creative Type Image Image Image
Network 金山联盟 百度贴吧
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 新浪财经 in recent advertising is 金山联盟, and the main creative type is Image.

In conclusion: The above is a free 新浪财经’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 新浪财经, you can click the app name below to view related reports.